Someone Will Always Do It Cheaper... So What?

I know how you can compete in the crazy modern marketplace.

With the rise of shopping platforms like Amazon, search engines, email spam, and social networks, choice has never been greater for businesses and consumers.



You need to think about the opposite side of this scenario. 

As the business, you have (basically) endless potential customers.

If someone doesn't like your product, find someone else who does.

If a client relationship is not a good fit, that's OK!

See what you can learn from the process and see if you can change how you are prospecting. Or maybe you need to work on your delivery and execution? 

Whatever it is, move on and find someone new to talk to.
 

Don't Get Lost in the Shuffle?

There is nothing you can do for your business that will have more impact than defining how you are different from your competitors

NOTHING is more important in a world of infinite choice than standing out. 

If you fit in, you are just a part of the background noise

You are one of an endless list of infinite choices of a commoditized product or service.

You will be one in a million, literally, only not in a good way.

Being different matters now more than ever.


Pick One Thing You Do Better and Then Do It Better

Be a specialist.

It doesn't mean you can't do other things!

People's brains are like a Rolodex. (remember those, kids?)

There is one card in the Rolodex of the people who know you and to them, that's what you do.

At Hook SEO, we're the best local SEO company in town. 

But we also run Facebook and Instagram ads, Google Ads, YouTube Ads, Bing Ads, Pinterest Ads, and even Tik Tok ads. And not to brag, but we are really good at those things too. But we're known for local SEO. 

It doesn't mean we don't sell those other services, like web design or the Inbox Mastery Email Marketing Course, but in people's minds, "Hook SEO does SEO!"

Own what you're good at.

Make that the thing that differentiates you from others.

You can always share the other things you offer once you have a relationship with them. 

~Matt

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